A Better Way to Publish

  • Craft a Better Message

  • Sell More Books
  • Reach More People

True Potential has found healthy ways to merge the art of writing and communicating into today’s culture without softening truth. They use today’s methods to deliver timeless messages.

Chris Maxwell

Author of seven books, Director of Spiritual Life and Campus Pastor at Emmanuel College

What stage of the publishing process are you in now?

Why choose True Potential?

You have a message to share with the world. As time to publish your book comes near how do you know who to trust as your publishing partner?

True Potential can guide you through each step of the process – from creating a great book to helping you find, build and reach your audience with your message.

Your book’s failure or success can depend on who you choose as your publishing partner.

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Trying to self-publish your book prevents you from being your best as an author, and face it, do you really want to spend your time figuring how to warehouse, distribute and deliver your books to readers?

“Self-publishing” companies are just that. You’re still “self-published” – still responsible for every aspect of your book’s success.

The publisher you choose should be in the business of selling books, not just selling authors. 80% of True Potential’s revenue is from book sales. We’re a real publisher, not a “publishing services” company.

You don’t have to be a TV superstar or mega-church pastor to publish with us. True Potential is geared toward people in Christian ministry and business. If that’s you, we’re the publisher that can make your book a reality.

Publishing with True Potential is pretty simple. We handle everything from editing, professional interior and cover design to ebooks, printing, warehousing and distribution. That includes Amazon, Barnes & Noble, Christian bookstores and our own online bookstores.

Each publishing package also includes books you’ll sell to your own audience. Did you know that selling as few as 500 books to your audience more than covers your publishing cost. Imagine – being a profitable author with the first printing! Not sure how to sell 500 books? Don’t worry, we’ll show you how.

We’ve spent more than a decade and millions of dollars building our publishing expertise, infrastructure, distribution network, and marketing channels. We’ve sold more than a million books.

Join more than 100 other Christian authors who have made True Potential their publishing partner.

Choose something better. Choose True Potential.

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“True Potential’s ability to challenge authors to write well while providing the support needed to make writing enjoyable is, in my opinion, one of its greatest assets. And while True Potential partners with numerous writers, I am convinced of Steve Spillman’s  commitment to my individual/personal success as an author.”

Stacey Hilliard, Director of Church Multiplication, International Pentecostal Holiness Church

“Steve isn’t just my publisher, he’s my buddy. We share a deep passion to influence the world, True Potential is doing that through publishing.”

Dr. Jim Richards, founder of Impact Ministries and creator of Heart Physics®

“Thank you so much Steve – we can totally hear your heart!! Thanks for loving God and loving people —”

Bob & Audrey Meisner Authors, television personalities and co-hosts of Lived Transformed podcast.

Publishing Packages

We believe that every author deserves the highest quality book and the finest publishing experience we can offer. Professional editing, design and distribution are never “options” or “add-ons” with True Potential. Whether you order 100 books or 1000, the quality and experience are the same. No short-cuts, no “extras,” and the only “surprises” we plan are good ones.

The pricing of our book packages depends on how many authors copies come with the package.

100 Author Copies

  • Just starting out as an author or building your audience? You and your book can enjoy the True Potential experience with as little as 100 author’s copies. Selling 100 copies to your direct audience helps recoup your publishing cost and puts you on the road to success.
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1000 Author Copies

  • If your audience is more establish, 1,000 author’s copies is the program to consider. In addition to recouping all of your publishing cost, your net revenue more than doubles the cost of publishing. This is a big win right out of the gate!
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