What’s Your September Bucket List?
I woke up Saturday morning facing September. That means way more than half the year is already behind me and way less than half is ahead. Being a recovering procrastinator, September One is my wake call. It’s my time to consider all those BHAGS (Big Hairy Audacious Goals – a term I lifted from Jim Collins’ and Jerry Porras’ epic book, Good to Great) that I put on my annual ‘to-do’ list back in January. BHAGS, for me, tend to be perennial: live a healthy lifestyle, read more books, spend more quality time with those I love, improve my business, grow a...
read moreTrade Show Bling
I just spent an hour on the phone with several promo (t-shirts, pens, mugs, tote bags, etc.) companies sourcing tote bags for a few upcoming trade shows. Why spend money on tote bags, t-shirts, coffee mugs, pens and other brand bling? Do you think it might draw more prospects and customers to your booth? Maybe. Back in the day, a few smart exhibitors gave away logo wrapped three foot sticks of bubblegum. Everybody stopped by that booth. So that’s the point of buying promos and giving them away – to get people to stop at your booth – right? Well, sorta. Remember the three...
read moreHave Company News? Announce it TODAY with Press Release
Would you like to see news about your organization on Forbes.com, the Associated Press, national news websites and even your local newspaper? Professionally written and submitted press releases may be the answer you’re looking for! When you see the words “Press Release”, what comes to mind? A lifeless document in tiny type coming over the local news organization’s fax machine and then tossed into a waste basket moments after it arrives? Unfortunately, that’s the fate of most traditional “Press Releases”. When we share your message with the world, True Potential Media mixes the best of...
read moreWhat is Social Media & Social Networking? [video]
WHY IS IT TIME TO GO SOCIAL WITH YOUR BUSINESS! The Internet is no longer just a place to find information; it has become a cyber hangout spot thanks to interactive social networks. Regardless of age, interest, or origin, social websites have increased the amount of exposure an individual or organization could not otherwise achieve from traditional forms of internet advertising. Interactivity on the web goes much further than individual exposure; organizations can join in and interact with their target audiences. Proof that these types of strategies work can simply be seen by browsing the...
read moreHow To Start Using Google Alerts
If you want to track your name, business, an investment, or anything else that might appear online then signing up for Google Alerts is your first step to make that happen. Google Alerts are emails that automatically notify you when Google has found a new item pertaining to your requested topic. If you or you own a business that gets press, you need to be signing up for these. In my situation, I have many clients that frequently add new content to the internet and get press that appears online in various ways. In other words Google Alerts is an essential tool for me. Signing Up : First :...
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