Did you know that selling just your first 500 books will completely cover the cost having your book professionally published, establish your core fan base, provide the distribution infrastructure that can help propel your career as an author, and can create more than $2,000 in profit? That’s just your first 500 books!

And your book will be available, on Amazon (that includes Amazon in the US, Canada, Great Britain and Europe!). Your book will also be available to bookstores in North America and beyond through trade distribution, and available in e-book formats including 13 Kindle stores and 51 Apple stores around the world. Bottom line, almost anywhere people shop for books, your book will be available.

That means, on top of the profit you’ll make selling books to your own audience, you’ll be earning royalties on the books we sell throughout our global distribution network.

Almost all of our authors are in some sort of full or part time public ministry or business. That means they regularly come into contact with others who will benefit from the message in their books and they are actively building and nurturing their audience. They know that their books promote and grow their ministry or business and that book sales can provide substantial revenue. Many of our authors who regularly speak to groups or organizations discover that their book sales revenue can far exceeds their speaking revenue. One of our authors told me recently, “Steve, I spoke to a group this weekend; my speaking honorarium was $250, but I sold $750 in books.

Our authors also include those who are just beginning in full or part time ministry or business and know that having a well written, high quality, professionally published book can add credibility and be a critical component in establishing and growing their ministry or business.

True Potential’s most popular publishing package includes professional editing, layout, cover design, eBooks, distribution, marketing and 500 author’s copies.

The total cost of this professional publishing package is just $5739, and remember, that includes 500 author’s copies, enough to completely cover your publishing cost and make a significant profit just from your first 500 books.

Another reason 500 author’s copies is our most popular publishing package is that selling 500 books just isn’t that hard to do. We coach our authors about selling their books even before we begin the publishing process. They discover that selling 500 of their books to their own audience is a very achievable goal.

But before we talk about who you’re selling books to, let’s do the math to be sure selling just those first 500 books is going to be a good investment for you.

Depending on the size of your book, the retail price may run between $14.99 and $19.99. Let’s take the lowest retail price to be sure that works. To simplify the math, let’s say $15.

Your 500 author’s copies x $15 = $7495. Your publishing cost, remember, is just $5399.

$7495 in revenue – $5739 in publishing cost = $2096 in profit.

And that’s just the first 500 books. You can purchase books for your own sales any time, in any quantity at a 60% discount. As I mentioned earlier, most of our authors make a significant portion of their income from book sales at speaking events, online or other venues.

And again, this doesn’t include the royalties we pay you from books we sell through our own network, Amazon and trade distribution.

So the math works. Selling 500 books to your own audience can pay for professional publishing and your first 500 books, and create a significant profit and help launch or grow your ministry or business.

So how do we go about finding the people who are going to buy your first 500 books?

If you’re already in ministry or business, or if you speak or teach regularly you may already have an audience ready and willing to purchase those first 500 books.

Not sure if you have 500 fans willing to purchase your book when it’s published? Here’s where to start:

Family, friends, neighbors, coworkers and colleagues – Don’t laugh and don’t be embarrassed. Wall Street Journal® and New York Times® bestselling author Tim Ferriss began his book-buying fan base with family and friends.

Groups, organizations, clubs, and churches – Do you belong to a club or civic organization? The Rotary? The Chamber of Commerce. The PTA? Do you speak to any of these groups? Would you if you were invited to speak? Many of our authors sell most of their books after speaking engagements. It’s natural for the group you speak to or teach to want to know more about you, your ministry or business, and your message.

How about your church? How many people attend church with you each week? How many of them know that you’re an author, run a para-church ministry or own a business?

How about your pastor? One of our authors told her pastor about her new book. The next Sunday her pastor asked her to share her story with the congregation and offered her book for sale in the church bookstore. There were over a thousand people attending that morning and the service was televised!

You may be the pastor – that’s even better! The people in your congregation come to get fed each week, just think of how much more of your message your book can share that would never fit in a 20 minute sermon.

One of our first time authors sold out of his first 500 books in a few weeks just in his regular scheduled speaking invitations.

Another first time author, a lady in her 70’s who never spoke outside of her hometown and doesn’t even have an email address sold out her first 500 books in about a month, because the local people she did reach were touched by her message.

The point is that you don’t need to be on television, pastor a mega church or lead a huge organization to be a successful author. You just need to be able to touch others with your message.

Some of our most successful authors are speakers, pastors or business professionals who touch people, face to face, one-on-one and in large audiences. But that doesn’t mean you need to be in front of people all the time to reach others and be successful as an author.

Let’s talk about the digital world for a moment.

If you’re already in ministry or business, you most likely have a website, Social Media accounts and possibly a mailing list. If not, you’d better consider it. The digital world is how we reach others beyond the boundaries of our own walls, neighborhoods and cities. Face it, the majority of your potential audience is most likely outside of your own hometown. Now, for the first time in history, we can touch people’s lives with our message regardless of geography. Our authors’ books sell all over the world, because their websites, Social Media and email can reach all over the world.

Does reaching 500 people and selling 500 books still seem like a challenge? Let’s do some more math.

How many Facebook, Twitter and other Social Media followers do you have? The average Facebook user has 350 “friends” or followers. That means, if you’re an average user and your friends or followers are average users, through Social sharing you have potential direct or indirect access to around 122,500 people with at least two things in common – a mutual friend and Facebook.

The principle of Social sharing is the same for other Social networks. For example, the average number of Twitter followers per user is 208. 208 (your followers) x 208 (their followers) = 43,264. There’s also YouTube, Instagram, Pinterest, SnapChat and a host of other Social Media platforms that work on the same principle.

How about your blog and mailing list? Your loyal blog readers and mailing list subscribers know you the best, and are usually your first book buying audience. They’re already interested in what you’ve got to say! Even a few hundred loyal readers and subscribers can make a big difference in selling those first 500 books.

When I interview new authors one of the first questions I ask is, “Who is your audience?” I usually get answers like, “This book is for people in the church” or  “My message is for people outside the church” or, worst of all, “My book is for everyone!”

What I’m really asking is, who exactly is your audience? Show me the names of people who are going to buy your book when it comes off the printing press. That’s when, as my father used to say, the rubber meets the road. Amazon doesn’t buy books, bookstores don’t buy books, even “audiences” don’t buy books. People buy books. Who are the people you touch, or can touch, regularly with your message? Those are the people who will buy your books.

Now it’s your turn.

Make a list. It can be on Word or Excel or whatever software you use to keep lists. It can be on a legal pad or in a notebook. What you keep your list on isn’t important; that you begin your list now and grow your list is what sells books.

The kind of relationships you have with the people on your list and the platforms on which you interact with them will vary; so will the results when it comes time for the people on your list to purchase your book.

Family, friends, co-workers, club or church members, blog readers and mailing list subscribers are going to be more likely to buy your book at first because the context of those relationships are usually closer than with Social Media followers. You may have a hundred people you know personally on your list and five-hundred “followers” from Social Media. The closer the relationship, the more likely that person is to be interested in you and your book enough to purchase it.

Being sure your book is professionally published by a publisher who actually cares about you and your book after it’s published and knowing who your first 500 readers will be can make your book launch and publishing experience successful, enjoyable and profitable.

We’ve got a guide that will take you from finishing your manuscript to a successful launch. It’s free, our gift to you. And there’s no obligation.

Seven Questions That Will Turn Your Manuscript into a Successful Book

This guide answers the 7 most important questions you need to ask before publishing your book:

  • What is my manuscript finish date goal? When you launch your new book can be critical to your book’s early success. And when you launch is going to be determined by when your manuscript is finished. The Seven Questions ebook will help you create a timeline for finishing your manuscript and launching your book, that fits your schedule, your publisher’s schedule, and most importantly, a launch date that will optimize book sales.
  • What is my goal for this book? This could be a financial goal, or how many books you want to sell. It can even be how it acts as a tool to grow your ministry or increase business. Every author has a goal in mind for their book. The Seven Questions ebook will help you clarify your goal for your book.
  • Have I chosen a publisher? Other than your book’s message, choosing the right publisher may be the most critical choice you can make for your success as an author and the success of your book. What’s the difference between a publishing services company and a full service book publisher? Does your book stand a better chance of success if it’s self-published or published by a professional publishing company? The Seven Questions ebook will help you narrow down your top three publishing choices and then asks three critical questions that will help you choose the best publishing option for you.
  • What should I expect from my publisher? Professional editing, typesetting and cover design are not optional for a successful book. If you run into any publishing services or self-publishing company that tells you these critical steps in creating a high quality book are optional, run away! Your publisher should be as invested in what happens after your book is published as they are during the publishing process. Publishing Services and Self-publishing companies are in the “author” business. That is, they’re in the business of selling services to authors. That’s how they make their money. What happens after your book is published isn’t their priority. They move on to the next author willing to purchase their services. At True Potential 80% of our revenue comes from selling books. We’re in the book business; we’re very invested in the success of your book after it’s published, that how we make our living. The Seven Questions ebook will help you answer the eight critical questions about what to expect from your publisher.
  • What am I doing to build my audience? It can takes months or even years to build an audience. You want that audience primed and waiting on the day your book is launched. The best time to start thinking about selling your books is long before the first book comes off the printing press. You don’t want to wait until the UPS guy shows up at your front door with cartons of books! At True Potential we begin the audience building conversation with our first author consultation. The Seven Questions ebook tells you exactly who your book buying audience will be and explains the difference between marketing and selling.
  • What is my marketing plan? Putting your book on Amazon and hoping for the best is not a marketing plan. Thinking bookstores will sell your book for you is not a marketing plan. The Seven Questions ebook will help you define exactly who your audience is, where to find them how to get their attention and how to turn your customers into evangelists that tell their friends about your book.
  • What is my publishing budget? Professional publishing is an investment. It costs money to produce and launch a great book. Unfortunately, it can also cost money to produce a lousy book and a failed launch. The Seven Questions ebook will tell you how much you should expect to invest, how much is too much, and publishing proposals to run away from.

The information in Seven Questions That Will Turn Your Manuscript into a Successful Book can save you thousands of dollars and a lot of author heartache. It can also mean the difference between a successful book and one that’s not.

It’s free, there’s no obligation to ever publish with True Potential, but you may discover that we’re the best fit for you and your book.

Just complete the form below for your free copy of Seven Questions That Will Turn Your Manuscript into a Successful Book

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