Here’s a question: “How do I share my story with a former President?” Here’s an answer: Have something relevant to say, that’s of interest to who you’re trying to reach, and then simply ask. True Potential author Darlene Nixon is the Executive...
Michael Stewart wasn’t so sure about publishing his book this year. He contacted me, recommended by his friend and our author, Chris Maxwell (We’ve published four of Chris’s books and working on number five). Most of our new authors are referred by current authors....
Question 7: What is my publishing budget? Publishing costs money. Have you created a budget for the financial investment of bringing your book to market? Professionally publishing, printing, distributing, marketing and selling a book can cost anywhere from $5,000 to...
Question 6: What is my marketing plan for this book? Marketing your book isn’t your publisher’s job alone – it’s yours too! How will you market your book and yourself? The first thing I ask new authors is, “Who is your audience?” They...
Question 5: What am I doing now to build my audience? Don’t wait until your book is published. You need to begin building your audience now, whether it’s through a blog, Social Media, public speaking, church groups or all of the above. First time authors...
Question 4: What do I expect my publisher to do for my book and me? Your publisher should not only create a professional, attractive interior and cover, they should also make sure your book is available to major sales channels and on major platforms that promote...
Question 3: Have I chosen a publisher? Choosing the right publisher can, and often does, mean the difference between the success and failure of your book. Just like you shouldn’t wait until your book is in print to begin marketing, you shouldn’t wait until your...
Question 2: What is my goal for this book? What first went through your mind when you began writing? Do you have a special story to tell or a message to share? Take some time now to think about and write down your book goals. Public Speaking or Ministry Did you know...
Question 1: What is my finish date goal for the manuscript? You should have a goal for the date you want your manuscript to be finished. From the time your manuscript is finished until your book is available to the public can range from as little as three months to...
