What does it mean to ‘reach the world’ with your message? Whether you’re a writer, teacher, preacher, speaker, entrepreneur or fundraiser, ‘reaching the world’ means touching your widest possible audience, effectively, with your message....
‘How-to’ is a pretty popular topic for Social Media. I Googled some of the big ‘how to’s’ this morning: “How to Blog” – 5.1 billion search results; “How to use Facebook” – almost 8 billion search...
The best way to spread a virus is through sneezers. Sneezers are people who infect others with whatever they’ve caught. Although the analogy sounds a bit gross, that’s exactly what you ought to be looking for as you reach the world with your message...
Editor’s note: This article was written in 2013. The numbers themselves are out of date but the trend continues. Standby for a 2020 update. I began this piece titled ‘Marketing Your Book in the 21st Century.’ The idea being that 21st Century technological...
Although this hasn’t always been true, it’s true today. I know, sounds ridiculous, doesn’t it? But let’s think about this. Your book is one of about 30 million books available in the world. And, let’s say, our sample bookstore carries 60,000 titles, which is a pretty...
So, if I don’t rely on bookstores to sell my books, on whom do I rely? Your audience. Remember, you’re trying to reach your book-buying audience, not distributors, bookstores or even Amazon, they’re all just links in the chain that tie you to (or keep you from) your...
Last week we talked about how technology has allowed (really forced) two fundamental shifts book industry landscape: 1) Technology has allowed the content creator (the author) direct access to the content consumer (the reader) and vice versa. 2) Technology has changed...
How do I find my book’s potential audience and how do I reach them? Remember last week we talked about how technology has changed the publishing world. The publishers, distributors and bookstores aren’t in control anymore. The consumer (your reader) determines which...
Last week I gave you an assignment – identify your reader (singular). How did it go? Did you have any trouble narrowing your audience down to one? Folks in the marketing biz call this one perfect reader an ‘avatar’ (not the movie kind) because this one ‘avatar’...
