Whether you’re a pastor, evangelist, teacher or any other category of public speaker, being an author will boost your income, your performance, your audience and the effectiveness of your message. Here are six reasons why:
- Being a published author can make you a better speaker. Having a published book doesn’t necessarily make you an ‘expert’. It doesn’t necessarily make your message more worthwhile. But going through the process of writing and publishing a book, in many cases, does make you more of an ‘expert.’ It can make your message more dynamic, making it more popular, and having gone through the process of writing your message, having it edited, vetted by professionals and transformed into a book can sharpen your thinking and clarify and organize your oral presentation. So, even though your book won’t necessarily make you an expert, popular, more dynamic and your message more worth listening to, the process of publishing a book often helps all of those results become a reality.
- A book can give your audience an in-depth recap of your message and a ‘What’s next?’ step. Regardless of how effective your presentation is, you can only fit so much into and sermon, teaching or speech. Oral presentations are limited to the time and attention of the audience and the venue. By nature, what you say to your live audience is going to be more concise than what you can ‘say’ to them in a book. You can hit the high points and share some anecdotes with your live audience, but it’s impossible to go into the depth you may need to give your audience to fully understand and internalize your point. Also, there’s no ‘rewind’ in a live presentation – you’ve got to say it right and they’ve got to be listening. If your audience leaves the room with understanding what you’ve tried to share with them, you’ve lost them … and they’ve lost your message.
- Selling books after your message creates additional revenue for you. We have several authors who make more from book sales after their presentation than the honorariums they receive. In some cases your venue may not offer an honorarium, your book revenue will be the only recompense you may receive and may be the element that makes the engagement financially worthwhile or possible for you. It’s remarkable (and admirable) that so many ministers accept non-paying speaking opportunities, covering the cost of time and travel out of their own pockets. Indeed, that’s the intended ‘cost’ of the gospel – free. Selling your books to a grateful and interested audience not only gives them additional resources that last longer and go beyond your speaking opportunity, but book sales can also provide revenue that allows your ministry to continue.
- Being a published author lends credibility and validity to your ‘resume’. You may think that judgments like this shouldn’t affect the credibility and validity of your message itself, but that thinking simply isn’t reality. Those who aren’t already familiar with you or your message may look for ‘telltales’, reinforcing evidence for why they should consider you or your message. The fact that you are the author of a published book means that you’ve put in the time and the work to understand and communicate your message. Your host and your potential audience wants to know that they can invest their time and resources in the value of your message. A book with your name on it is the easiest, quickest way to establish credibility among those who are interested in your topic but may not know of you personally.
- Being a published author can increase the amount and quality of your speaking invitations. Your host – whoever it is that is inviting you to speak to their audience, wants the best possible result for that audience. If your host is the pastor of a church or the organizer of a public event, he wants the best possible experience and result for ‘his’ people. To the host, the fact that you are a published author means that you’ve most likely done your homework on the subject and the book itself allows the host to understand and vet your message upfront, before inviting you to share it with his audience.
- Being a published author make you easier to find. Let’s face it, one of the first things a host does when considering a potential speaker is to do an Internet search for the speaker. This is, by far, most common validation step in the vetting process. Your online footprint (your digital ‘resume’) should appear early and often by an Internet search of your name. Having a published book, by a reputable publisher with a strong 21st century distribution infrastructure adds significantly to your online footprint. Even if you have a ministry website, blog and Social media accounts, the online ‘places’ and frequency with which your book can be found dramatically increases your online footprints and enriches your current ministry content.
Are you a pastor, evangelist, teacher or any other category of public speaker? Have you thought of writing a book? Maybe you’re already in the process? Maybe you already have a published book, but it’s not doing as well in the market as you’ve hoped?
If you’re looking for more success in your career and more results with your audience, we’d like to help you with your book.
To schedule a manuscript or marketing consultation, tell us a little about you and your message by completing the form below.