Who will you trust as a publishing partner?

Seven Questions You Must Answer Before Publishing Your Book 

How to define success, choose a publisher, and reach your audience.

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Professional Publishing for Ministry Professionals

The last words Jesus spoke to his disciples before ascending into heaven was to be His witnesses in all Judea and Samaria and to the ends of the earth. Today that means your community, your region, and to the end of the earth. Is your ministry equipped to reach beyond your community and region, even to the ends of the earth?

As a ministry leader, sharing your message with the world is the most important thing you can do. And you probably already know that a successful book can reach more people around the globe on a deeper level than any other medium. A book can carry your message further than your neighborhood, your state, or even your country. It can reach more people than the biggest auditorium can hold. And its message can go deeper than the most viral video.

If you’re a ministry leader, let me take just a minute to explain why your publishing needs are unique and your expectations may be different from most authors. Your book can play a vital role in expanding the reach and scope of your ministry and even your legacy.

You’ve been given the mission to reach the world. You have the passion and you have the message to reach the world. There’s no doubt that your book can be the most powerful resource you’ll ever create to expand your ministry and your message.

But there’s a problem. You’re a ministry leader, you’re not a publisher. How do you go about publishing a book that will communicate your message, reach the widest audience, and move your ministry far beyond its current boundaries?

So, where do you turn?

Well, you could self-publish. But trying to self-publish your book prevents you from being your best as an author and detracts from your real purpose, which is leading your ministry. Do you really want to spend your time figuring out how to edit a manuscript, design a cover, or print, warehouse, distribute, market, and deliver your books to a global audience?

What about self-publishing companies? They can provide all the expertise you need to publish your book, right? Well … there’s a reason they’re called “self-publishing” companies.

Self-publishing companies aren’t in the business of selling books; they’re in the business of selling authors on their services. It’s a transaction, not a relationship. In the end, you’ve spent a lot of money on services, they move on to the next job, and you’re still “self-published.”

Who you trust as your publishing partner can mean the difference between the success or failure of your book. We use the term “publishing partner” because publishing your book isn’t a transaction; it’s a partnership between you and your publisher. This partnership includes discussing the goals for your book and what you want its success to look like in light of your ministry. It also includes shaping your message for the reader and presenting it to the world in the most effective, professional, and attractive package. Because that is what your book really is, a package, that delivers your message to the world.

The publisher you choose should be in the business of selling books, not just selling authors.

80% of True Potential’s revenue is from book sales.

1. We’ve published more than 250 titles for over 150 authors.

2. We’ve sold more than a million books. We’re a real publisher, not a “self-publishing” company.

3. We guide you through each step of the process – from creating a great book to helping you find, build and reach your audience.

Here’s a quick checklist to demonstrate that True Potential is the best publishing choice for ministry professionals.

1. The quality of our editing and design.

2. Your publishing experience as an author.

3. The synergies of our author community.

4. Our marketing partnership before and after your book launches.

5. Our author educational resources.

6. We focus on how your book can promote your greater ministry goals.

7. We sell more books, and we help you sell more books.

We are geared toward ministry leaders who want to share their message with the world and grow their ministry influence.

So, where do you go from here?

Publishing with True Potential is pretty simple. We handle everything from editing and designing a professional interior to creating a unique and beautiful eye-catching cover that visually reflects the heart of your message. We distribute and sell your book globally in both print and eBook format. That includes Amazon and other online retailers, brick and mortar bookstores, and our online bookstores. And we provide books to you at a substantial discount for your direct sales and promotion in your ministry. Many of our authors are public speakers. They often earn four to ten times their honorarium in book sales at live engagements.

If you want to learn more about your publishing options, here’s your first step. Complete the form below to receive my book: Seven Questions You Must Answer Before Publishing Your Book: How to Define Success, Choose a Publisher, and Reach Your Audience.

Choose something better if you want to reach the world with your book. Choose True Potential.

“I am honored to call True Potential my publisher and Steve Spillman my friend.”

Chris Maxwell

Author of 10 books, International Speaker and Epilepsy Advocate, Director of Spiritual Life and Campus Pastor, Emmanuel College

Thanks for believing in my message—giving it clarity and great ‘curb appeal’—and nurturing me along.

J. Douglas Nolan

Writer, Entrepreneur, Speaker., Author of Restoring Your Vision

I am convinced of Steve Spillman’s  commitment to my individual/personal success as an author.It’s an honor for me to call True Potential MY PUBLISHER!

Stacy Hilliard

Author of A Return to Sonship, Director of Church Multiplication, IPHC

“Working with Steve Spillman and True Potential Media has been a delight. Steve and his company are my “Go-To” for excellence, ease, and a product I can be proud of.
Nannette Oatley Johnson

Author, Speaker, Counselor, Chaplain, US Open Wheelchair Tennis Champion

Thanks for believing in me and trusting I would do my part. I don’t like mediocrity and one of my concerns was the quality of the work. This book has excellence all over it.

Kelvin Easter

Founder and Senior Leader, Destined to Win Christian Center, Park Forest, IL

Thank you for publishing my work, talking me through my questions, coaching me often, and always having an answer for what do I do now?”

Jon Campbell

Author, Speaker, Musician, IPHC The Awakening

“We share a deep passion to influence the world, True Potential is doing that through helping authors reach the world with their message.”

Dr. Jim Richards

International Best-Selling Author, Creator of Heart Physics®, Founder, Impact Ministries