by Steve Spillman | Nov 25, 2015 | blog, Choosing a publisher |
A while back I had a conversation with a friend, also in the publishing business. He asked me about True Potential and what made us different from other Christian publishers. I don’t know everything about other Christian publishers. I’m sure they’re...
by Steve Spillman | Mar 1, 2015 | blog, Marketing |
New authors (and some not so new) can be under the impression that once their book has been published it will somehow find its way to it’s ‘audience,’ or that the ‘audience’ will find its way to the book, and the book will sell to ‘everyone’....
by Steve Spillman | Oct 26, 2013 | blog, Marketing |
Last week I gave you an assignment – identify your reader (singular). How did it go? Did you have any trouble narrowing your audience down to one? Folks in the marketing biz call this one perfect reader an ‘avatar’ (not the movie kind) because this one ‘avatar’...
by Steve Spillman | Oct 10, 2013 | blog, Marketing |
How do I find my book’s potential audience and how do I reach them? Remember last week we talked about how technology has changed the publishing world. The publishers, distributors and bookstores aren’t in control anymore. The consumer (your reader) determines which...
