Reach the World

Reach the World

“Reach the World”. That’s our tag line at True Potential. What does that mean exactly? Is it just a snappy tag to keep our logo company or do we really believe it? Can we reach the world? Can we help you ‘reach the world’? We believe we...
Your Reader is in Control

Your Reader is in Control

Last week we talked about how technology has allowed (really forced) two fundamental shifts book industry landscape: 1) Technology has allowed the content creator (the author) direct access to the content consumer (the reader) and vice versa. 2) Technology has changed...
Engage Your Reader Via Websites

Engage Your Reader Via Websites

Last week I gave you an assignment – identify your reader (singular). How did it go? Did you have any trouble narrowing your audience down to one? Folks in the marketing biz call this one perfect reader an ‘avatar’ (not the movie kind) because this one ‘avatar’...

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