by Steve Spillman | Nov 24, 2013 | blog, Marketing |
We’re coming into Thanksgiving week. We all have plenty to be thankful for. If you’re an author, you’re living in a time of history when it’s never been easier to reach the world with your message; that in itself is plenty to be thankful for!...
by Steve Spillman | Nov 16, 2013 | blog, Books, Marketing |
Last week we talked about how to use Facebook to engage your readers and ultimately sell your book. Today we’re going to focus on the other Social Media giant, Twitter. Twitter has about 500 million active participants, but unlike Facebook many folks new to Social...
by Steve Spillman | Nov 9, 2013 | blog, Books, Marketing |
This week’s Author Tips is filled with rich content to help you either get started or substantially grow your Facebook audience. You may be tired of hearing it, but Facebook is the Social network. The platform has around 1.2 billion members and many of them may be...
by Steve Spillman | Nov 2, 2013 | blog, Books, Marketing |
* Just a note about the difference between marketing and sales: marketing is making others aware of your book; sales is actually selling your book. What we’ll be discussing the next few weeks (and last week) is marketing. You’ve got to reach your audience before you...
by Steve Spillman | Oct 26, 2013 | blog, Marketing |
Last week I gave you an assignment – identify your reader (singular). How did it go? Did you have any trouble narrowing your audience down to one? Folks in the marketing biz call this one perfect reader an ‘avatar’ (not the movie kind) because this one ‘avatar’...
by Steve Spillman | Oct 3, 2013 | blog, Books, Marketing |
Last week we talked about how technology has allowed (really forced) two fundamental shifts book industry landscape: 1) Technology has allowed the content creator (the author) direct access to the content consumer (the reader) and vice versa. 2) Technology has changed...
by Steve Spillman | Jan 1, 2013 | blog, Choosing a publisher |
“Reach the World”. That’s our tag line at True Potential. What does that mean exactly? Is it just a snappy tag to keep our logo company or do we really believe it? Can we reach the world? Can we help you ‘reach the world’? We believe we...
