* Just a note about the difference between marketing and sales: marketing is making others aware of your book; sales is actually selling your book. What we’ll be discussing the next few weeks (and last week) is marketing. You’ve got to reach your audience before you...
This week’s Author Tips is filled with rich content to help you either get started or substantially grow your Facebook audience. You may be tired of hearing it, but Facebook is the Social network. The platform has around 1.2 billion members and many of them may be...
Last week we talked about how to use Facebook to engage your readers and ultimately sell your book. Today we’re going to focus on the other Social Media giant, Twitter. Twitter has about 500 million active participants, but unlike Facebook many folks new to Social...
Your existing readers and fans are your key to finding new readers and fans. Don’t ignore, them, enlist them! The biggest challenge authors face is getting the attention of potential new readers. According to market research firm SJ Insights, the average American is...
