Editor’s note: This article was written in 2013. The numbers themselves are out of date but the trend continues. Standby for a 2020 update. I began this piece titled ‘Marketing Your Book in the 21st Century.’ The idea being that 21st Century technological...
Although this hasn’t always been true, it’s true today. I know, sounds ridiculous, doesn’t it? But let’s think about this. Your book is one of about 30 million books available in the world. And, let’s say, our sample bookstore carries 60,000 titles, which is a pretty...
Self-Publishing is up. Book sales are down. Hmmm…. The number of self-published books entering the market each year has exploded. According to Bowker (the company responsible for issuing ISBN’s – a book’s identification number) more than 725,000 self-published...
