by Steve Spillman | Jun 7, 2016 | blog, Marketing |
I spoke with a self-published author last week. A friend in the industry recommended us because he was frustrated by some of the natural limits of self-publishing. Being self-published, the author lacked “trade distribution.” His perception was that having a...
by Steve Spillman | Nov 25, 2015 | blog, Choosing a publisher |
A while back I had a conversation with a friend, also in the publishing business. He asked me about True Potential and what made us different from other Christian publishers. I don’t know everything about other Christian publishers. I’m sure they’re...
by Steve Spillman | Oct 3, 2013 | blog, Books, Marketing |
Last week we talked about how technology has allowed (really forced) two fundamental shifts book industry landscape: 1) Technology has allowed the content creator (the author) direct access to the content consumer (the reader) and vice versa. 2) Technology has changed...
by Steve Spillman | Sep 26, 2013 | blog, Books, Marketing |
So, if I don’t rely on bookstores to sell my books, on whom do I rely? Your audience. Remember, you’re trying to reach your book-buying audience, not distributors, bookstores or even Amazon, they’re all just links in the chain that tie you to (or keep you from) your...
by Steve Spillman | Sep 19, 2013 | blog, Marketing |
Although this hasn’t always been true, it’s true today. I know, sounds ridiculous, doesn’t it? But let’s think about this. Your book is one of about 30 million books available in the world. And, let’s say, our sample bookstore carries 60,000 titles, which is a pretty...
by Steve Spillman | Sep 11, 2013 | blog, Marketing |
Editor’s note: This article was written in 2013. The numbers themselves are out of date but the trend continues. Standby for a 2020 update. I began this piece titled ‘Marketing Your Book in the 21st Century.’ The idea being that 21st Century technological...
