Do you have any Milestones in your life, your book, your product, your company that you want to highlight on your Facebook page? Milestones are the answer. Watch this video to learn the basics of how to create Milestones.
The tips for creating engagement are the same for Milestones as they are for regular posts. Try to add a question that has a simple answer, use fill in the blanks, ask for opinions, reply to comments, and tag people that have an important connection to the Milestone. It doesn’t matter if your company/book/product is old or new, add a few Milestones and look at how it adds to the overall quality of your Page. The nice thing about a Milestone is how Facebook automatically formats it as a Highlighted post spanning the whole space left to right with a little flag icon to mark it as a special post.