Research plays an important role in the decisions you make about your marketing. Page Insights monitor activity on your Facebook Page. They tell us what our fans are doing on our Timeline or with our messages in their News Feed. We can see their online activity, such as page views, likes, comments, and wall posts, along with some basic demographic information.

Overall, Insights can be very valuable once you start getting some traffic to and from your Facebook page, but do not become fixated on them. They are not something that we want to be looking at each and every day. Statistics aren’t worth obsessing over, and are best used for tracking specific goals and seeing what we can keep doing, stop doing or just do better.  All of these metrics and more are free!  Watch this video and learn how to access them!