by Steve Spillman | May 11, 2017 | blog, Writing |
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Wayne Gretzky I think about the future of books … a lot. I study where we are now, where trends seem to be going, where technology is taking us and...
by Steve Spillman | Jan 21, 2016 | blog, Seven Questions |
Question 4: What do I expect my publisher to do for my book and me? Your publisher should not only create a professional, attractive interior and cover, they should also make sure your book is available to major sales channels and on major platforms that promote...
by Steve Spillman | Sep 26, 2013 | blog, Books, Marketing |
So, if I don’t rely on bookstores to sell my books, on whom do I rely? Your audience. Remember, you’re trying to reach your book-buying audience, not distributors, bookstores or even Amazon, they’re all just links in the chain that tie you to (or keep you from) your...
by Steve Spillman | Sep 19, 2013 | blog, Marketing |
Although this hasn’t always been true, it’s true today. I know, sounds ridiculous, doesn’t it? But let’s think about this. Your book is one of about 30 million books available in the world. And, let’s say, our sample bookstore carries 60,000 titles, which is a pretty...
by Steve Spillman | Sep 11, 2013 | blog, Marketing |
Editor’s note: This article was written in 2013. The numbers themselves are out of date but the trend continues. Standby for a 2020 update. I began this piece titled ‘Marketing Your Book in the 21st Century.’ The idea being that 21st Century technological...
