by Steve Spillman | Jun 19, 2022 | blog, Marketing, Seven Questions |
How We Turned a Paper Shortage into an Amazon Bestseller This was the email I received from our major printer at the end of February. “Keeping up with the rising cost of materials, especially paper, has been challenging in the current market. Due to extended turn...
by Steve Spillman | Feb 2, 2016 | blog, Seven Questions |
Question 7: What is my publishing budget? Publishing costs money. Have you created a budget for the financial investment of bringing your book to market? Professionally publishing, printing, distributing, marketing and selling a book can cost $20,000 or more....
by Steve Spillman | Jan 28, 2016 | Seven Questions |
Question 6: What is my marketing plan for this book? Marketing your book isn’t your publisher’s job alone – it’s yours too! How will you market your book and yourself? The first thing I ask new authors is, “Who is your audience?” They often...
by Steve Spillman | Jan 26, 2016 | blog, Goals, Seven Questions |
Question 5: What am I doing now to build my audience? Don’t wait until your book is published. You need to begin building your audience now, whether it’s through a blog, Social Media, public speaking, church groups or all of the above. First-time authors...
by Steve Spillman | Jan 21, 2016 | blog, Seven Questions |
Question 4: What do I expect my publisher to do for my book and me? Your publisher should not only create a professional, attractive interior and cover, they should also make sure your book is available to major sales channels and on major platforms that promote...
by Steve Spillman | Jan 19, 2016 | blog, Goals, Seven Questions |
Question 3: Have I chosen a publisher? Choosing the right publisher can, and often does, mean the difference between the success and failure of your book. Just like you shouldn’t wait until your book is in print to begin marketing, you shouldn’t wait until your...
by Steve Spillman | Jan 14, 2016 | blog, Seven Questions |
Question 2: What are my goals for this book? What first went through your mind when you began writing? Do you have a special story to tell or a message to share? Take some time now to think about and write down your book goals. Public Speaking or Ministry Did you know...
by Steve Spillman | Jan 10, 2016 | blog, Seven Questions |
Question 1: What is my finish date goal for the manuscript? You should have a goal for the date you want your manuscript to be finished. From the time your manuscript is finished until your book is available to the public can range from as little as three months to...
