“Reach the World”. That’s our tag line at True Potential. What does that mean exactly? Is it just a snappy tag to keep our logo company or do we really believe it? Can we reach the world? Can we help you ‘reach the world’? We believe we...
Mistake # 1: Edit Your Own Book! Spelling and Grammar – ouch! Do you think editing is just a matter of running ‘spell-check’ on your word processing software? Think again. Do you think that you are your own best editor or that hiring a professional editor is too...
Mistake #2. Design Your Own Cover! You’ve heard the old saying; “You can’t judge a book by its cover”? Unfortunately, that’s exactly what happens; your book will be judged by its cover. In the span of a few seconds a potential reader, reviewer or professional...
Mistake # 3 Layout Your Own Interior! How words look can be as important as what they say Pagination (typeset in the old days) is how the interior of your book is laid out. Most new authors don’t even know pagination is a word, let alone how it plays a profound part...
Mistake # 4 Don’t Bother with an ISBN or LCCN! First of all, what is an ISBN and an LCCN? ISBN is short for “International Standard Book Number.” Without getting too technical, it’s a thirteen digit number assigned to your book; it’s how book buyers and booksellers...
Mistake #5: Don’t Worry About How People will Actually Read Your Book! It doesn’t really matter what format your book comes in, does it? I mean, as long as people can get the information, that’s all that’s important, right? Wrong! How people read your book will...
Mistake #6: Assume the World Will Beat a Path to Your Door! You’ve written your book, had it professionally edited, a graphic artist has created the perfect cover and you’ve laid out the interior beautifully. You’ve created a first-class book! Wow!...
Mistake #7: I Don’t Need Distribution, I’ve Got Amazon! Okay, I just said that ‘you alone are responsible for your success.’ I get that. I started in this business as an author. Now I’m a publisher: I know better than most, the limits of ‘distribution.’ First,...
Mistake #8: Publishers are All Crooks! I Can Represent Myself! Which brings up my next point: yes, it can seem that publishers are all crooks. Publishers are in business, and the point of business is to make a profit. And, concerning your book, your publisher is...
