Your existing readers and fans are your key to finding new readers and fans. Don’t ignore, them, enlist them! The biggest challenge authors face is getting the attention of potential new readers. According to market research firm SJ Insights, the average American is...
I spoke with a self-published author last week. A friend in the industry recommended us because he was frustrated by some of the natural limits of self-publishing. Being self-published, the author lacked “trade distribution.” His perception was that having a...
Question 6: What is my marketing plan for this book? Marketing your book isn’t your publisher’s job alone – it’s yours too! How will you market your book and yourself? The first thing I ask new authors is, “Who is your audience?” They...
Question 5: What am I doing now to build my audience? Don’t wait until your book is published. You need to begin building your audience now, whether it’s through a blog, Social Media, public speaking, church groups or all of the above. First time authors...
Is your book is going to be a success? It would be nice to know, wouldn’t it? I’ve got news. You can know, and, as your publisher, we can help. Publishing a successful book depends on how you define “success.” The definition of “success”...
New authors (and some not so new) can be under the impression that once their book has been published it will somehow find its way to it’s ‘audience,’ or that the ‘audience’ will find its way to the book, and the book will sell to ‘everyone’....
Whether you’re a pastor, evangelist, teacher or any other category of public speaker, being an author will boost your income, your performance, your audience and the effectiveness of your message. Here are six reasons why: Being a published author can make you a...
I communicate with a lot of authors and soon-to-be authors each week. We talk through strategies and ideas on how best to share their work with readers, we talk about the state of the publishing industry, Christian publishing in particular, and how technology has...
Last week we talked about how to use Facebook to engage your readers and ultimately sell your book. Today we’re going to focus on the other Social Media giant, Twitter. Twitter has about 500 million active participants, but unlike Facebook many folks new to Social...
