by Steve Spillman | Jan 13, 2017 | blog, Marketing |
How to become a successful author: sell books I know it’s a bit concise, but that’s pretty much it. Ask any best selling author the key to their success. They’ll tell you, “I sold a lot of books.” Need a little more detail? No problem. Here it is. The top-secret...
by Steve Spillman | Sep 28, 2016 | blog, Marketing |
Your book or manuscript can be your most valuable source of Social Media content. Your book or manuscript represents your message, idea or story in its best, most thought-through, most polished form. And because it was created to be “a book,” your potential...
by Steve Spillman | Sep 15, 2016 | blog, Marketing |
Increase my Facebook reach 6,000 percent? Sounds pretty impressive doesn’t it? I was impressed, and it wasn’t that difficult. It just took a bit of effort and thought on my side. First a little background: We publishing the One New Man Bible. This unique...
by Steve Spillman | Aug 29, 2016 | blog, Marketing |
Your existing readers and fans are your key to finding new readers and fans. Don’t ignore, them, enlist them! The biggest challenge authors face is getting the attention of potential new readers. According to market research firm SJ Insights, the average American is...
by Steve Spillman | Jun 7, 2016 | blog, Marketing |
I spoke with a self-published author last week. A friend in the industry recommended us because he was frustrated by some of the natural limits of self-publishing. Being self-published, the author lacked “trade distribution.” His perception was that having a...
by Steve Spillman | Mar 25, 2015 | blog, Marketing |
Ministry leaders should also be authors. It’s a natural (and profitable) fit. Whether you’re a pastor, preacher, teacher, evangelist, or any other kind of public speaker, your primary mode of communicating your message is through personal, live-spoken...
by Steve Spillman | Mar 1, 2015 | blog, Marketing |
New authors (and some not so new) can be under the impression that once their book has been published it will somehow find its way to it’s ‘audience,’ or that the ‘audience’ will find its way to the book, and the book will sell to ‘everyone’....
by Steve Spillman | Dec 15, 2013 | blog, Goals, Marketing |
I communicate with a lot of authors and soon-to-be authors each week. We talk through strategies and ideas on how best to share their work with readers, we talk about the state of the publishing industry, Christian publishing in particular, and how technology has...
by Steve Spillman | Nov 24, 2013 | blog, Marketing |
We’re coming into Thanksgiving week. We all have plenty to be thankful for. If you’re an author, you’re living in a time of history when it’s never been easier to reach the world with your message; that in itself is plenty to be thankful for!...
