by Steve Spillman | Sep 28, 2016 | blog, Marketing |
Your book or manuscript can be your most valuable source of Social Media content. Your book or manuscript represents your message, idea or story in its best, most thought-through, most polished form. And because it was created to be “a book,” your potential... 
by Steve Spillman | Sep 15, 2016 | blog, Marketing |
Increase my Facebook reach 6,000 percent? Sounds pretty impressive doesn’t it? I was impressed, and it wasn’t that difficult. It just took a bit of effort and thought on my side. First a little background: We publishing the One New Man Bible. This unique... 
by Steve Spillman | Aug 29, 2016 | blog, Marketing |
Your existing readers and fans are your key to finding new readers and fans. Don’t ignore, them, enlist them! The biggest challenge authors face is getting the attention of potential new readers. According to market research firm SJ Insights, the average American is... 
by Steve Spillman | Jun 7, 2016 | blog, Marketing |
I spoke with a self-published author last week. A friend in the industry recommended us because he was frustrated by some of the natural limits of self-publishing. Being self-published, the author lacked “trade distribution.” His perception was that having a... 
by Steve Spillman | Jan 28, 2016 | blog, Goals, Marketing |
Question 6: What is my marketing plan for this book? Marketing your book isn’t your publisher’s job alone – it’s yours too! How will you market your book and yourself? The first thing I ask new authors is, “Who is your audience?” They often... by Steve Spillman | Jan 26, 2016 | blog, Goals, Marketing |
Question 5: What am I doing now to build my audience? Don’t wait until your book is published. You need to begin building your audience now, whether it’s through a blog, Social Media, public speaking, church groups or all of the above. First time authors... 
by Steve Spillman | Aug 5, 2015 | blog, Books, Goals, Marketing, Writing |
Is your book is going to be a success? It would be nice to know, wouldn’t it? I’ve got news. You can know, and, as your publisher, we can help. Publishing a successful book depends on how you define “success.” The definition of “success” can... 
by Steve Spillman | Mar 1, 2015 | blog, Marketing |
New authors (and some not so new) can be under the impression that once their book has been published it will somehow find its way to it’s ‘audience,’ or that the ‘audience’ will find its way to the book, and the book will sell to ‘everyone’.... 
by Steve Spillman | Jan 22, 2015 | Marketing |
Whether you’re a pastor, evangelist, teacher or any other category of public speaker, being an author will boost your income, your performance, your audience and the effectiveness of your message. Here are six reasons why: Being a published author can make you a...