* Just a note about the difference between marketing and sales: marketing is making others aware of your book; sales is actually selling your book. What we’ll be discussing the next few weeks (and last week) is marketing. You’ve got to reach your audience before you...
This week’s Author Tips is filled with rich content to help you either get started or substantially grow your Facebook audience. You may be tired of hearing it, but Facebook is the Social network. The platform has around 1.2 billion members and many of them may be...
Last week we talked about how to use Facebook to engage your readers and ultimately sell your book. Today we’re going to focus on the other Social Media giant, Twitter. Twitter has about 500 million active participants, but unlike Facebook many folks new to Social...
We’re coming into Thanksgiving week. We all have plenty to be thankful for. If you’re an author, you’re living in a time of history when it’s never been easier to reach the world with your message; that in itself is plenty to be thankful for!...
I communicate with a lot of authors and soon-to-be authors each week. We talk through strategies and ideas on how best to share their work with readers, we talk about the state of the publishing industry, Christian publishing in particular, and how technology has...
Whether you’re a pastor, evangelist, teacher or any other category of public speaker, being an author will boost your income, your performance, your audience and the effectiveness of your message. Here are six reasons why: Being a published author can make you a...
New authors (and some not so new) can be under the impression that once their book has been published it will somehow find its way to it’s ‘audience,’ or that the ‘audience’ will find its way to the book, and the book will sell to ‘everyone’....
Pastors, ministers, teachers, and evangelists should also be authors. It’s a natural (and profitable) fit. Whether you consider yourself a pastor, preacher, teacher, evangelist or simply a public speaker, your primary mode of communication your message is...
I spoke with a self-published author last week. A friend in the industry recommended us because he was frustrated by some of the natural limits of self-publishing. Being self-published, the author lacked “trade distribution.” His perception was that having a...
