Ten Dynamics of a Successful Book Virtual Writer's Conference I spoke at a writer’s conference recently. As a publisher, my job was to share the realities of the publishing world and offer some tips that will help make the authors and their books more...
Your Story Dynamics of a Successful Book: Lesson 1 Wherever I am, when someone discovers that I’m a publisher, I hear, “My cousin is writing a children’s book” or “I’ve always thought about writing a book.” The desire...
Your Audience Dynamics of a Successful Book: Lesson 2 One of the first questions I ask new authors is. “Who is your intended audience?” Way too often I get the reply, “Oh, everyone.” “Everyone” is a non-answer. No book is for...
Your Medium Dynamics of a Successful Book: Lesson 3 People do judge a book by its cover, and it’s interior. The quality of your book’s presentation is a reflection of the quality of your message. Beyond the aesthetics of your cover and interior,...
Your Network Dynamics of a Successful Book Lesson 4 Selling just 500 copies of your book would put you ahead of the vast majority of authors today. And selling 500 books just isn’t that hard if you understand your network. If you’re already in ministry or business, or...
Your Hook Dynamics of a Successful Book Lesson 5 What is a hook? Well, since we’re calling it a hook, let’s go with a fishing analogy. The bait you’ll be using is the promise your book makes. The fish we’re trying to catch is your potential reader. The hook, what...
Your Home Dynamics of a Successful Book Lesson 6 Your website is your home Once you’ve created a spark of interest out there on the highways and byways of the real and digital worlds, where do you bring your potential readers to learn more about you and your message?...
Your Call to Action Dynamics of a Successful Book Lesson 7 Take the initiative. Once you've established a connection, ask your potential reader to act. Lesson 7 is coming. Standby! We’d love to help you reach the world with your book. Just let us where you...
Your Transaction Dynamics of a Successful Book Lesson 8 Now that they want to buy, how and where do you lead people to purchase your book? Lesson 8 is coming. Standby! We’d love to help you reach the world with your book. Just let us where you are in the...
