Your Relationship Dynamics of a Successful Book Lesson 10 Your second book is easier than the first because now there is a relationship between you and your reader. How are you nurturing that relationship? Steve Spillman, Founder, True Potential “A true fan is...
Your Conversation Dynamics of a Successful Book Lesson 9 Your book isn’t a transaction, it’s a launchpad, a business card, an introduction. It’s the beginning of a conversation. Your relationship with your reader doesn’t end when she buys your book, it begins. Steve...
Your Transaction Dynamics of a Successful Book Lesson 8 I’ve seen so many authors fail at this crucial stage of the process. They’ve worked to get a potential reader’s attention, the reader is ready to buy, but there’s no way to complete the...
Your Call to Action Dynamics of a Successful Book Lesson 7 “Think of all the platforms you use in the face-to-face world and the digital world to share your story as a big funnel. Your interactions with others on these platforms go into the top of the funnel....
Ten Dynamics of a Successful Book Virtual Writer's Conference I spoke at a writer’s conference recently. As a publisher, my job was to share the realities of the publishing world and offer some tips that will help make the authors and their books more...
Your Home Dynamics of a Successful Book Lesson 6 Once you’ve created a spark of interest out there on the highways and byways of the real and digital worlds, where do you bring your potential readers to learn more about you and your message? You bring them to your...
Your Hook Dynamics of a Successful Book Lesson 5 Well, since we’re calling it a hook, let’s go with a fishing analogy. The bait you’ll be using is the promise your book makes. The fish we’re trying to catch is your potential reader. The hook, what actually catches...
Your Network Dynamics of a Successful Book Lesson 4 Selling just 500 copies of your book would put you ahead of the vast majority of authors today. And selling 500 books just isn’t that hard if you understand your network. If you’re already in ministry or business, or...
Your Medium Dynamics of a Successful Book: Lesson 3 People do judge a book by its cover, and its interior. The quality of your book’s presentation is a reflection of the quality of your message. Beyond the aesthetics of your cover and interior, professionals...
